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Belize to Benefit from the "Southwest Effect"
“When Southwest comes to town, we take fares down,” says James Ashworth, Managing Director of Customer Support Services at Southwest Airlines. The across the board decrease in airfares associated with Southwest Airline’s introduction to a market is called the Southwest effect. Belize is one of several countries expected to benefit from that effect now that the low fares giant is a player in the fast growing tourism market.
